Hi, I’m Indigo!
I’m a Product and Visual Designer with 6 years working in marketing and communications.
I’m passionate about educating stakeholders and colleagues about how valuable research & understanding is to design. I enjoy building design systems that create efficiencies and processes across multi-disciplinary teams to provide customers with usable, accessible, and engaging experiences.
What I Do
Product Design
Need a problem solver? As a well-versed designer, I can help you create solutions that will solve your business and user goals.
Interaction + Visual Design
I can help you design your digital products from sketches to production-ready prototypes. I will make sure your products are viable and will meet your business and user goals.
Website Design + Development
I can create beautiful website designs based on your content, or redesign old websites to achieve your business goal or improve conversions.
Selected Work
Nettuno Group CRM
Business to Business
Nettuno Wealth Management is an advisory group that consists of financial advisors that are part of a team of investment professionals with more than $3.4 billion in client assets from Miami to Seattle.
As the product designer, I was responsible for research and discovery as well as designing, building, and prototyping the wireframes.
In Production
BoozApp
Business to Consumer
BoozApp is a mobile app that shows MSRP, shelf, and crowdsourced fair pricing for liquor bottles across the US. BoozApp informs consumers on the pricing of liquor so that they never overpay for booze again.
As the product designer, I was responsible for understanding the business landscape and building the app prototype.
In Production
Trinity Movement
Business to Consumer
Trinity Movement is a health and wellness brand that incorporates Christianity and the mind, body, and spirit through instructional yoga videos, providing health and wellness content and meditation.
As the product designer, I was responsible for research and discovery, creating the site map, designing the wireframes, and developing the website.
Launched January 2021
Parent Club Hub
Slyde App
Under the Eaves
HelloPackage
Georgia Aquarium
Curlee
Buggie
Colorcoded
I’m always looking for opportunities to collaborate and am hoping to further my career by being a part of conversations and disrupting the social digital space. If you have any questions, comments, or feedback shoot me an email or you can follow me on LinkedIn.
Indigo Whatley
hello@indigowhatley.com
Atlanta, GA
I’m a designer born and raised in the South. My passion for user experience design was sparked when attaining my BFA in graphic design. I was able to develop a deep skill set with designing mobile apps which resulting in me teaching myself more about user experience after graduating. While I was a graphic designer at a media company, I was able to use my free time to learn more about user experience design which led me to General Assembly to receive a certificate in UXD.
I’m currently looking for full-time and long-term freelance positions. I find great satisfaction being able to work on diverse teams, and challenging my own assumptions by learning how to help people have a better experience with a product.
In my spare time, I tend to reorganize random things in my home, plan the next big adventure, and listening to the same 10 songs on Spotify. My love for music always leads to a local concert or music festival.
Main Skills
Visual Design
User Experience Design
Website Design & Development
Graphic Design
Branding & Collateral Design
Research & Discovery
UX Strategy
Values
Research informs design
Keep it simple
Listen attentively
Sometimes difficult conversations are needed
Focus on the key goals
Design thinking is not a linear process
Always grow, learn and share