Hey y'all! 👋🏾
I'm Indigo, product designer at Amazon Alexa. I design AI experiences for the staff behind the console and the people at home talking to it.
SELECTED WORK2022-2026
Publishing to AI, No Code Required
Staff upload a flyer. AI generates the screen card, the voice experience, and the imagery with a human review layer before residents ever see it. Lead designer. I own navigation, dashboard, onboarding, and the full content pipeline.
Alexa Smart Properties · AI content pipeline · 2024—Ongoing
Alexa Built-In SmartTVs · Discovery framework · 2022—23
Rebuilding Alexa's Smart TV Home Screen
Millions of installs, almost no second sessions. The setup flow never gave anyone a reason to return. Lead designer, end to end — content strategy through launch.
Hospitality / Senior Living · consumer flow · Japan + EU · 2024
Personal Accounts on Shared Devices
Guests link a personal account to a hotel Echo — and it disconnects itself on checkout. Sole designer. Two research studies, 224 participants, shaped the permissions model.
Teaching Alexa's AI to Talk
Alexa+ had to answer questions about content it didn't own — hotel menus, community calendars, third-party services. We defined how the model should read it and what to do with it. Routing accuracy above 90%. Partnered with the design lead. We built the exemplar structure together; I owned half the categories and the writing standards for mine.
Alexa+ Smart Properties · LLM behavior framework · 2024—25
W H A T A R E P E O P L E S A Y I N G
“Indigo thrives in cross-team collaboration, expertly balancing customer advocacy with constraints and tight deadlines. Her ability to produce high-quality designs efficiently is exceptional.”
— Design Leader, Amazon Alexa Built In
"Indigo's superpower is her ability to translate complex technical concepts into user-centric solutions. She consistently reframes technically-focused discussions through a customer lens."
— Software Dev Engineer, Amazon Alexa Smart Properties
"Indigo goes above and beyond to deliver designs. She did an impressive competitive analysis, outlined the entire flow, and made a massive visual improvement over a weekend, all without being asked."
— Senior Product Manager, Amazon Alexa Smart Properties
"Indigo is exceptional at taking complex procedures, breaking them down into key steps, and formulating an intuitive experience that works backwards from customer problems."
— Senior Design Manager, Amazon Alexa Enterprise
A B O U T
Designer by training.
Problem solver by nature.
I'm a Southern-born Product Designer with a BFA in Graphic Design and a UXD certification from General Assembly. Over the last five years at Amazon, I've shaped multi-platform experiences from smart-device setups to enterprise tools that help organizations support the people they serve. I thrive in complexity: asking sharp questions, translating ambiguity into clarity, and making products feel effortless to use.
Outside of work, you’ll find me building a LEGO set, rearranging my space like it’s a mood board, chasing whatever side quest looks fun that week, or keeping up with my 13-year-old pug.
systems design
research to ship
multimodal + voice
AI product design