BRAND DESIGN + WEB DEVELOPMENT
Trinity Movement
User Research - Business Research
Information Architecture
Brand Design - Web Development
TIMELINE 6 months
TEAMMATES Project Manager - Creative Director - Graphic Designer
TOOLS Figma - Kajabi
As two women who practice both Christianity and Yoga, Kimi and Hannah want to help guide other Christian women on how to harmonize the two.
Many women tend to steer away from yoga, meditation, and spiritual direction because they're afraid that it conflicts with their faith.
PRIMARY AUDIENCE
Busy Christian women in their late 30s to 60s who desires to be physically fit.
WANTS
Expand knowledge
Become physically fit
Activities that allow God to be present
1 on 1 and community guidance
Lower stress levels
FEELINGS
Overwhelmed/Stressed
Unattached
Lost
Hesitant/Doubtful
Skeptical/Uncertain
NEEDS
Challenging Courses
Disciplined Practices
Stronger Connection with God
FEARS
Slow Paced Courses
Time Consuming
Integration
Performance
Cost
Understand the Christian Fitness Landscape
To understand what is currently out in the landscape, I researched other businesses who were primary, secondary, and tertiary competitors to Trinity Movement. The goal of the competitive analysis was to:
Learn their positioning in the market
Conduct a SWOT Analysis
Website Audit
Trinity Movement is all about integration. Experience what’s good for your mind, body, and soul all on one platform.
BUSINESS GOALS
To educate women on how they can practice yoga while being a Christian.
USER GOALS
To become mentally and physically fit with like-minded women.
SOLUTION
An online platform and community for busy Christian women who want to integrate Christianity into their health and wellness journey.
Naming + Brand Design
After a few rounds of naming, the client landed on Trinity Movement.
The Trinity Movement logo is reliable, trustworthy, and earthy. The curved elements of the design add a soft touch to the logo, while the uppercase letters add strength.
The Trinity Movement color palette blends nicely together with its soft colors and tones. These colors work in harmony together by portraying an approachable and serene look.
UX Design
While the team was building the branding for Trinity Movement, I began working on the site map and building the wireframes based on sketches the team and I came up with.
The site would be built on the Kajabi platform so I was responsible for learning how to use Kajabi and figure out what type of tech constraints we may run into.
UI Design + Website Development
Once the wireframes were approved, I began building the site within Kajabi. The designers on the team built a few creative directions for the site in which they used the approved brand colors and type.
In Conclusion
Trinity Movement was very happy with the outcome. We did make instructional videos on how to do common tasks within Kajabi so moving forward, they will make edits to their site.
Reflection
This was my second project as a part of the House of Kin team. I always have a good time working with this team. I didn’t expect to learn Kajabi but I’m glad to have a new tool under my belt. I also had to do a little HTML/CSS for a few pages which required research on my end.