Golden Seeds Program

BRAND / IDENTITY

HABESHA, which is a Pan-African organization came to a team of four designers, me being one to create branding for their newest program called Golden Seeds. Golden Seeds is based on an intergenerational, garden-program that supports the healthful aging of seniors and youth through increased physical activity, nutritional education, and access to healthy food.

In this branding project, our target audiences were grade school children and senior citizens. This was different because there is a huge age gap between the two audiences. So we decided to play on the garden aspect. The leaf represents an old and new leaf. One leaf helping the other. This project definitely taught me how to communicate with clients in the real world and to never give up.